Independent consulting in digital product and design. I advise companies on product strategy, UX and AI integration in product and development processes. I also take on design projects in different formats. I work with companies of varying sizes and sectors. In addition, I build my own projects, currently an AI conversational agent platform.
Led product development for an AI conversational platform after a strategic pivot. I started as Design Manager (Jan — Jun 2025), then moved into Product Manager (Jun 2025 — Feb 2026). Remote.
As Product Manager (Jun 2025 — Feb 2026):
As Design Manager (Jan — Jun 2025):
I worked side by side with Azur González as an implementer of AI voice agents, taking part directly in several projects and collaborating very closely day to day.
Azur is the kind of product leader that's hard to find: he combines judgment, empathy, business vision and a strong capacity for execution. He always had clarity about the product's direction and knew how to share the roadmap in simple terms, aligning team, clients and partners in the same direction.
He has a deep understanding of design, technology and this new AI-driven era, so conversations were always high-level and focused on real impact. He asks the right questions, prioritises what matters, and unblocks complex problems with calm and common sense.
He builds a lot of trust across stakeholders and, on top of that, has a sharp critical eye for design and user experience that raises the final quality of the product enormously.
I recommend him without hesitation for any product leadership role where design, technology and AI are central.
I've spent three years with Azur at Vidiv and I can say he's one of the most complete professionals I've worked with. We started as developer and designer, but watching him evolve into Head of Product and Operations felt natural: Azur is one of those people with a sharp, deep vision of what a digital product really is.
As a Full-stack developer, I deeply value his capacity for synthesis; he can diagnose complex problems and simplify them brilliantly. We formed a duo I'm very proud of, shipping features with enviable agility and consistency. On top of that, his sense of order and his empathy were key to keeping a healthy pace and avoiding burnout. He's an incredible professional and someone it's a pleasure to work with.
Led strategic design initiatives for Visual MS. Remote.
I've had the luck of working with Azur during his time as a designer at Visual MS.
He's not only a designer with good aesthetic judgment — which he has — but someone who understands design as a tool for solving real business problems. He has the ability to bring ideas down to earth, prioritise, simplify and make things move forward.
Throughout this time he's worked across practically every front: brand, communication, marketing, product, processes… and in all of them he's brought clarity, method and efficiency. When a project got stuck or turned vague, his practical and organised approach helped unblock it and turn it into something executable and real.
On top of that, he's a curious person when it comes to design, culture and technology, always looking to learn and bring new tools and processes into his way of working.
Any company looking for someone solid, versatile and reliable in design will gain a lot from him.
Worked on various projects while running independent consulting simultaneously.
Built a video-conferencing platform from scratch during the pandemic — from concept to production with hundreds of simultaneous participants. Worked directly with engineering, translating strategic vision into tangible designs.
Founded and ran two design studios (We Braw 2014 — 2020, Tank 2010 — 2014). Team of 5 (design, development and sales). End-to-end business management: project management, team leadership (sales, design and development), client management, supplier negotiation, budgeting, etc. Defined creative direction and supervised deliverable quality, ensuring projects were delivered on time and aligned with client goals.
Notable projects include Inditex's Annual Report website for 4 consecutive years under extremely tight deadlines, and an extensive packaging project for Frinsa, designing more than 700 canned-goods references.
Corporate identities, editorial design and multiplatform campaigns.
This program trained me to lead product teams combining critical thinking with practical execution. I learned to make decisions under uncertainty, build product narratives connected to real people, and manage autonomous teams. The humanistic and multidisciplinary approach — integrating economics, anthropology and psychology — helped me develop my own criteria beyond prescriptive methodologies.
I met Azur on the Product Direction and Culture program at Instituto Tramontana, and I had the luck of working with him on our final project: MAPIA, a Mailchimp add-on that used AI to personalise each message based on the information you had about your contacts.
Azur is one of those people you want on your team. Not only because he's a great designer, but because he really understands product. He has the judgment to make decisions and the capacity to bring them to life.
His experience working at Vidiv means that when he talks about AI it's not just theory. He knows how to use it to solve real problems. That, combined with his eye for design and his product vision, makes him someone it's a pleasure to work with.
Intensive course focused on how to structure and scale design teams in organizations. Articulated around four axes — culture, people, tools and processes — it combined strategic perspective with real cases. From defining organizational structures to designing strategies and implementing DesignOps.
8-session program directed by Iván Leal. It explored the properties of language and communication applied to design: persuasion and effectiveness, mental models, narrative structures, communication in teams and organizations, and the relationship between channels and brand verbal identity.
Program that addressed interaction design from both theoretical and practical perspectives, articulated around major conceptual pairs: analytic-synthetic, modernity-postmodernity, classical-baroque, analog-digital. Topics included design systems, microinteractions, sensory design, visual rhetoric and different ways of projecting and representing design.